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Each Powerbeans product ships with built-in ad formats that activate as part of your monetization configuration. You do not need to set up separate ad tags, configure individual placements, or manage creative trafficking — formats go live automatically when monetization is enabled. The only exception is Enterprise publishers who choose to supply their own VAST tags to bring custom direct demand.

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Formats by Product

The Audio Player runs audio and display formats directly within the listening experience. Because the reader actively chose to play audio, ad placement occurs at a moment of genuine attention.
  • Pre-roll audio ads — a short audio ad plays before the article audio begins. This is the highest-attention placement in the player, delivered to a listener who just pressed play.
  • Post-roll audio ads — an audio ad plays after the article audio finishes. Reaches listeners who stayed engaged through the full piece.
  • Companion banners — a display banner shown alongside audio ads, reinforcing the audio message with a visual. Companion banners are served in sync with pre-roll and post-roll audio placements.
  • Display formats — standard display placements within the player interface, serving independently of audio ad breaks.

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Why These Formats Perform

Standard display inventory placed between scrolled paragraphs captures little attention. Powerbeans formats are different because they appear inside surfaces the reader deliberately opened — a player they pressed play on, a playlist they browsed to, a summary they expanded.
  • 81% correct brand recall for audio ads served through Powerbeans placements. Listeners who chose to engage remember what they heard.
  • Over 1% CTR on audio combined with companion banners. The industry average for standard display is below 0.1% — that is more than ten times the engagement.
  • Active intent at the moment of serving — whether a reader starts an audio article, opens a playlist, or expands a summary, they made a deliberate choice to engage. Your ads appear at that moment, not in a passive scroll position.